Make mothers cry on Mother’s Day. But like, in a good way.

The brief was to spread awareness about rising maternal mortality rates, but do it on Mother’s Day—the one day where most moms just want to go to brunch and be pampered for once. We needed to celebrate mothers without bumming them out on their special day.

What’s the first thing anyone does when they get on stage and accept a high honor? They thank their mom. It’s universal. So we cobbled together one powerful speech about moms’ influence in our lives out of over a hundred different speeches from around the world.