Dive headfirst into dream-home shopping. But make it even dreamier.
This one was a lot of fun to write and concept. Essentially product ads to promote the home comparison tool on Zillow, but given the creative latitude to transport viewers to the highly relatable Zillow experience of windowshopping-for-your-dream-home-from-bed to life.
Fun fact: it’s not often that my MFA in Creative Writing and my esoteric lit knowledge comes to bear on briefs, but the “Nightswimming” script was very much inspired by “The Swimmer,” John Cheever’s classic story of 50’s suburban ennui. I guess all those student loans finally paid off. You’re welcome, Advertising. :)
Creds:
Agency: Fig
CCO: Scott Vitrone
Creative Chairman: Mark Figliulo
CD/AD: Ben Grube
CD/CW: Michelle Hirschberg
Freelance CD/AD: Susan Land
Freelance CD/CW: Jared Elms
Director: Daniel Wolfe
Production Company: Love Song