No woman should have to give up her life to give life.
One of the most dangerous things a black woman can do in this country is give birth. It sounds unthinkable, but maternal mortality is rising in America.
“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Told in reverse chronological order, our award-winning film helped launch Merck For Mothers’ $500M initiative to #EndMaternalMortality.
Cannes Lion x2 / Clio x2
Credits:
Agency: Matter Unlimited
ECD: Jared Elms
CEO: Rob Holzer
Managing Director: Alexandra Gordon
Senior Account Director: Michael Lebakken
Project Manager: Allison Kidd
Production Company: Whitelist
Director: Spencer Creigh
DP: Dustin Lane
Editor: Zaldy Lopez
Composer: Dustin O’Halloran