No woman should have to give up her life to give life.

One of the most dangerous things a black woman can do in this country is give birth. It sounds unthinkable, but maternal mortality is rising in America. 

“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Told in reverse chronological order, our award-winning film helped launch Merck For Mothers’ $500M initiative to #EndMaternalMortality.

Cannes Lion x2 / Clio x2

Credits:

Agency: Matter Unlimited

ECD: Jared Elms

CEO: Rob Holzer

Managing Director: Alexandra Gordon

Senior Account Director: Michael Lebakken

Project Manager: Allison Kidd

Production Company: Whitelist

Director: Spencer Creigh

DP: Dustin Lane

Editor: Zaldy Lopez

Composer: Dustin O’Halloran

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Johnnie Walker US/Global