Diet Coke goes meta.

Diet Coke is enjoyed by cultural influencers and industry people everywhere, so we came up with a campaign that spoke directly to them in a language they understand: screenwriting.

For this highly targeted OOH and print campaign, we sponsored the Tribeca Film Festival and spoke to filmmakers and screenwriters in a meta way. Tribeca audiences stopped in their tracks when they got the feeling that huge billboards were talking directly to them (because they were). It's like the ads that Charlie Kaufman would create for a Spike Jonze film. Which means they super fun to write and produce.